Internal tool - Conversational outbound sales with explicit review
A conversational interface for a controlled outbound-sales workflow. Internal tool.
- Client
- BeeNex — BeeSales
- Year
- Service
- Internal tools, Sales automation, Conversational AI, Human review
- Engagement
- Internal tool
The Challenge
An outbound workflow involved moving between lead sheets, research, drafts and sending tools, with reusable writing rules scattered across sessions.
The Approach
BeeNex built an MCP-based workflow for lead import, source-backed research, versioned drafts and editable writing personas. Explicit approval, suppression checks, duplicate-send controls and send logs connect the conversational experience to email delivery.
Capabilities
- CSV lead import
- Duplicate detection
- Web research and source URLs
- Versioned drafts
- Researcher/writer/reader personas
- Persistent opt-in writing rules
- Approval gate
- Suppression checks
- Duplicate-send guard
- Brevo sending and logs
- Two documented deployments
Workflow
- Import
- Research
- Draft
- Revise
- Approve
- Check suppression
- Send
- Log
- MCP
- Baserow
- Tavily
- Brevo
- Google Cloud
- Coolify
- Hetzner
Outcome
The build record describes a deployed conversational workflow with draft history, approval and real sending. Its value is demonstrated through the working process rather than a claimed revenue result.